Knowledge is power
Updated: Mar 16, 2018
The better you know your audience; the more effective your marketing strategy will be. It is not enough to say "my target audience is middle aged women". It is better to say "my target audience is married women, ages 18-35, who have a college education and earn less than $60k per year". The more details you know about your intended audience, the more effective your marketing efforts will be and the further your marketing budget will stretch.